Chpt 7 Psych

Question Answer
Memory retention of information or experience over time
What three processes does memory occur through encoding, storage, and retrieval
What is encoding The process by which information gets into memory storage
Divided Attention Concentrating on more than one activity at the same time
Sustained Attention Maintaining attention on a selected stimulus for a long time
Levels of Processing continuum from shallow to intermediate to deep
Shallow Processing noticing the simple physical features of a stimulus such as the shapes of letters
Intermediate Processing giving the stimulus a label and reading the word
Deep Processing putting a meaning to that word
Elaboration The formation of a number of different connections around a stimulus at any given level of memory encoding
Dual Code Hypothesis paivio claims that the memory for pictures is better than the memory for words
Storage encompasses how information is retained over time an dhow it is represented in memory
Atkinson-Shiffrin Theory memory storage involves three separate systems: Sensory, Short-Term, and Long-Term
Sensory Memory holds information in the world in its original sensory form, only for a brief time. It is very rich and detailed
Echoic Memory auditory sensory memory
Iconic Memory visual sensory memory
Short-Term Memory limited capacity memory in which information is usually retained for only 30sec unless we use strategies to retain it for longer
Whats the difference with STM and Sensory Short-Term memory has limited capacity, but it can store information for a longer period of time
Working Memory combination of short term memory and attention that allow us to hold information temporarily as we perform cognitive tasks
Long-Term Memory permanent type of memory that stores huge amounts of information for a long period of time
Three parts to working memory Phonological loop, visuo spatial sketchpad, and central executive
Phonological Loop Briefly store speech based information about sounds of language
Visuo-Spatial Sketchpad stores visual and spatial information
Central Executive integrates information form the phonological loop and the visuospatial sketchpad and also long term memory
Explicit (Declarative) Memory specific facts, and events
Permastore Memory the portion of the learning that appears destined to stay with the person virtually forever
Episodic Memory the retention of information about where, when, what, and whats life happenings. Autobiographical/lifes episodes
Semantic Memory knowledge about the world. General knowledge
Implicit Memory (Nondeclarative) behavior is affected by prior experience without a conscious recollection of that prior experience. Skills of playing tennis, snowboarding, texting
Procedural Memory involves memory for skills
Priming the activation of information that people already have in storage to help them remember new information better and faster
Schema mental concept that helps people organize information
Connectionism (PDP) memory stored throughout the brain in connectionis among neurons
What part of the brain are involved in episodic memories Frontal lobe
What part of the brain involves explicit memory and priming hippocampus, temporal lobes
what part of the brain involves implicit memory cerebellum

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